Ideation
The identity system draws directly from the craft and history of the architectural process.
The visual language takes inspiration from traditional manual methods, referencing stamping, drafting and the tactile nature of materials used in architectural production. These cues are reinterpreted through a contemporary lens, creating a system that feels both familiar and refined.
The Burling Brown icon and supporting graphics are built from structured forms that can be repeated, abstracted and scaled. The “BB” pattern evolved from the icon, into a flexible graphic system, allowing the identity to shift between subtle texture and bold expression depending on the context.
This introduces a sense of craft and individuality that reflects the firm’s approach to design. It reinforces the idea that each project is considered and tailored, rather than standardised.
The overall system is minimal when required but also bold and precise, allowing the work itself to remain the hero while the identity provides a consistent and recognisable framework.
