Project Health Insight x MARIACHI®

Project Health Insight

STUDIO SERVICES

Brand Strategy
Creative Direction / Art Direction
Brand Identity Design
Website Design & Development
Digital MArketing / Social Media
Illustration
Video Creation

Client

Project health Insight

COLLABORATORS

Tobias Black
Ciaran Williamson
Tim Black
Isaac Anthony

Live website

Visit website

Project Health Insight (PHI) is a platform designed to measure and improve the efficiency and health of major projects.

We partnered with the business to deliver brand strategy, an identity system, illustration, website design and development, video content, social media and ongoing studio support. The brand transforms complex and often confronting project insights into something clear, engaging and accessible for project leaders.

BRAND IDENTITY

LOGO DESIGN / ICON DESIGN

The Challenge

Traditional project reporting tools focus heavily on metrics and siloed outcomes, often missing the human dynamics that ultimately determine success or failure.
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PHI delivers insights that can be confronting but are invaluable to project leaders. They highlight issues around culture, leadership and team performance in high-stakes project environments where pressure is high and tensions can escalate quickly.
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The challenge was to communicate these insights in a way that maintains clarity and authority, while softening the delivery so that audiences remain open, receptive and willing to act. The opportunity was to reposition project reporting from cold data to meaningful human insight.

WEBSITE DESIGN & DEVELOPMENT

Strategy

The strategy was built around a simple but critical idea:
Project data needs human insight.

This reframes PHI from a reporting tool into a platform that connects leaders with a deeper understanding of their teams and environments rather than typical reporting measures.

The brand needed to strike a careful balance. It had to feel intelligent and credible, while remaining human and approachable. Rather than overwhelming users with data, the focus shifted to clarity, interpretation and actionable understanding that welcomes unity and encourages progress.

This direction positioned PHI as a trusted guide in complex project environments, helping leaders navigate challenges with greater confidence and awareness.

Headlines with human attributes highlight key points for leaders, connecting data and actionable insight to everything we do.

Brand Strategy & Identity Design

AI BRAND Photography

HAND DRAWN Illustration

WEBSITE DESIGN & DEVELOPMENT

BRAND IDENTITY EXPRESSION

Ideation

The identity system brings this strategy to life through a distinctive and highly considered visual language.
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At the centre of the brand is the asterisk symbol, a universally recognised marker used to highlight important information. Within the PHI identity, it becomes a dynamic device that directs attention, connects ideas and reinforces the concept of insight.
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The illustrations are also a defining feature of the brand. Developed as a core communication tool, the illustrations interpret complex project scenarios into relatable, human-centred visual stories, delivered with a fun and grounded personality. The personality of the brand reflects to their human-centred philosophy.
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These illustrations also reinforce the reality that projects are unique, complex and rarely linear. They also help to soften the delivery of difficult insights, making it easier for leaders to unify teams and action outcomes that help them reach project milestines.

Colour, typography and layout further support this approach. The palette balances warmth, calm and clarity, while the typography remains clean and highly readable, ensuring information is easy to absorb even in high-pressure contexts.

Together, these elements create a brand that feels intelligent, human and approachable, enabling PHI to communicate complex insights in a way that drives understanding and action with a humble grounding that welcomes discussion.

"Our brand enables us to speak far more clearly and confidently to all stakeholders, with a sense of poise and a welcoming personality."

Peter Llewellyn-Smith

Founder & Director - Project Health Insight

CREATIVE Direction / Projects

BRAND PHOTOSHOOT

The Final Word

We operate in a space where what we do can be quite complex, so it was genuinely refreshing to see how the Mariachi team were able to distil it into something clear and usable.

The brand strategy and identity feel simple and approachable, without losing the substance of what we actually deliver. Because of this, our brand enables us to speak far more clearly and confidently to all stakeholders, with a sense of poise and a welcoming personality.

Even though our business is built around data and helping teams align, Mariachi chose to lead with a more human-centred approach. That shift has made a big difference because it really resonates with our clients and helps break the ice in a lot of difficult situations.

The brand feels easy for people to engage with, and the personality brought through in the visuals and illustrations has become a real talking point, leading to a number of referrals!

The website is another highlight. It takes what could be quite heavy or technical content and presents it in a way that’s easy to digest, with subtle animation and a really clean user experience. We’re genuinely proud to send people to it.The videos are unique, polished, engaging, and a great way to tell our story without it feeling overly technical or dry.

We really value the ongoing relationship and see Mariachi as a key part of how we continue to evolve the brand moving forward.

Peter Llewellyn-Smith - Founder &Director at Project Health Insight