SN3 Surgical Nutrition x MARIACHI®

SN3 Surgical Nutritian

STUDIO SERVICES

Brand Strategy
Creative Direction / Art Direction
Brand Identity Design

Client

Surgical Armour (SN3)

COLLABORATORS

Tobias Black
Nicholas Ralph

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SN3 is a surgical nutrition brand supporting patients across every stage of the perioperative journey, from preparation through surgery and into recovery.

We partnered with the team to deliver a brand strategy, naming, product and packaging design. Creating a distinctive identity with a bold design-led feel in a category dominated by generic and outdated solutions.

The result is a modern, clinically grounded brand that stands apart in both perception and execution, engaging surgeons, healthcare providers and patients with clarity and consistency.

PACKAGING DESIGN

CREATIVE DIRECTION / AI PHOTOSHOOT

The Challenge

The surgical nutrition category is saturated with products that feel clinical, generic and visually outdated.
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Many competitors rely on credibility alone, with little attention given to brand clarity, consistency or experience. This creates confusion and limits differentiation in a space where trust is critical.
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The challenge was to position SN3 as a premium, clinically credible solution while breaking away from the conventional “hospital supplement” aesthetic.
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The opportunity was to create a brand that felt modern, precise and confident, without losing the trust required for adoption in a heavily competitive medical industry.

Strategy

The strategy centred on repositioning SN3 surgical nutrition as a precision system, rather than a generic set of products.
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SN3 was defined as the first complete three-phase surgical nutrition system, supporting patients across all stages, including: pre-operative, intra-operative and post-operative.
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This reframing shifts the perception from a one-size-fits-all supplement to a structured, clinically considered approach that aligns with how surgery is actually performed.
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The brand needed to communicate both scientific credibility and modern clarity. The tone is intentionally direct, precise and grounded in expertise, avoiding both medical jargon and wellness clichés. The photography direction supports this but adds a caring and positive human touch.

This strategic direction allowed SN3 to sit in a unique position between clinical authority and contemporary design, creating a brand that feels both trusted and progressive.

SN3 is redefining surgical nutrition, from the waiting room to the operating table and beyond.

BRAnD STRATEGY DEVELOPMENT

BUSINESS CARD DESIGN

PRODUCT PHOTOSHOOT (AI)

BRAND Application

Logo lock-up

Ideation

The identity system was designed to break away from traditional medical and supplement aesthetics, introducing a bold and modern visual language that signals confidence and innovation.
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The SN3 name itself reinforces the three-phase system, creating a direct link between brand and product structure.
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The wordmark is clean, minimal and highly visible, designed to stand out in clinical environments while maintaining a refined, design-led presence. It signals a clear departure from both generic hospital nutrition and consumer wellness brands.

The product and packaging system extends this thinking. Each element is structured, precise and easy to navigate, helping time-poor healthcare professionals quickly understand the offering. Iconography and identifiers reinforce key product benefits and the three-phase system, enabling fast decision-making at a glance.
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The broader visual language draws from surgical cues, natural elements and high-end design references, creating a balance between clinical precision and human experience. This ensures the brand resonates across hospitals, clinics and patient environments.

Together, these elements create a brand that is confident, distinctive and highly functional, transforming how surgical nutrition is perceived and experienced.

"What sets Mariachi apart is the level of strategic thinking behind every single creative decision. Nothing is created without a purpose..."

Dr Nick Ralph

Founder & Director of Surgical Armour

BRAND PROMO VIDEO (AI)

WEBSITE DESIGN & DEVELOPMENT

The Final word

Our group of companies have engaged Mariachi across multiple projects, from brand development through to website development and marketing collateral, and have consistently found them to be highly talented, professional, strategic and very creative.

The SN3 product required a brand that was something genuinely distinctive within the medical space in order to reallystand out. During the brand strategy process, the Mariachi team took the time to understand our market and competitors, and developed clear positioning that set us apart as leaders. They also helped us with the naming of the brand to ensure it was a great fit.

The result is a brand that truly stands out in what is typically a very crowded and conservative category. Our new identity captures the attention of medical professionals, while also becoming a talking point amongst patients.

What sets Mariachi apart is the level of strategic thinking behind every decision. Nothing is created without purpose. Each element is designed to shape how we are perceived and how the product is experienced by our customers. Our ongoing collaboration with the Mariachi team has become an important part of our broader marketing investment. We would highly recommend them to any business looking to elevate their brand beyond the early stages.

Dr Nick Ralph - Founder & Director of Surgical Armour